01 / 06
£42k cash to use.
Bank cash + Amazon payouts due from sales.
Cash available£42k
Amazon due
£14.8k
Order cost
£13.2k
Cash left
£38k
FBA is getting harder.
One bad purchase can set you back months — and you won't see it coming. All you have is revenue and profit, and I don't blame you. That's all most sellers have ever been shown. The top 1% track the decisions behind the numbers. GoWrath helps you join them.
Transform my business→
Start your 14-day free trial · We build your COGs for you · No card to start
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the bad order
What if you could see what an order does to your business — before you place it?
Not just this one. Your next eight. Side by side. Before a single dollar leaves your account.
Buy Plan Studio
You can — right here. Draft your next order.
We don't just track profit — we help you plan to maximise it.
Follow the cash from order to next move.
Cash available
£42k
Order cost
£13.2k
Profit
£13.4k
Pulse · 16 engines, always on
Then watch what those decisions add up to.
Are you hitting projections, and if not, why? Pulse has 16 engines constantly checking and scoring every facet that drives an FBA business — revenue, Amazon fees, payouts, cash-conversion intervals, stock cover, slow movers, sourcing ROI, reimbursements and actuals vs projected. It alerts you when you're falling off plan, shows what's dragging performance down, and saves hundreds of hours of admin work.
78Business health
16 engines · recalculated hourly
HealthyWatchRisk
16 engines runninglive
Revenue quality86
Amazon fees71
Payout timing80
Cash conversion64
Cash runway78
Stock cover70
Stockout risk58
Sourcing ROI88
Supplier reliability75
Reimbursements91
Return rate83
Ad efficiency (TACoS)67
Storage fees74
Margin trend79
Sales velocity84
Buy Box health90
Next moves, already queued
CriticalPlan B order risks a 9-day stockout on SKU-204
WatchSupplier Lin's margin dropped 4% this quarter
Ready£3.1k reimbursement claim ready to file
Fueled by everything in your business
It all connects — and it all leads to profit.
Suppliers, POs, inventory, ads, expenses and your team — linked into one engine, so every pound flows into your true profit and every number traces back to a decision.
Suppliers
Supplier → profitEvery supplier as live data — see who makes you profit, and who quietly kills it.
Full employee control
Per-seat accessGive every VA and employee their own dashboard and limits — see exactly who's sourcing profitable products and who's costing you, all tied to the same profit numbers you see.
Full PPC control
Ad spend → profitEvery ad campaign folded into real product profit — not ACoS guesses — so you cut the spend eating your margin and double down on what actually prints profit.
Expenses done right
→ true profitA proper expense tree for salaries, utilities, subscriptions and COGS — so costs become places to optimize, not just numbers subtracted from profit.
Reimbursements
Recovered profitLost-inventory and fee-error claims found and filed for you — recovered profit flowing straight back into the same P&L.
Inventory
Stock → profitClick any SKU to see its shipments, orders and the profit it's actually returning — so every restock is a profit decision, not a guess.
Purchase orders
OCR · auto-linkedOCR scans every PO and auto-links it to inventory and suppliers — so every cost flows into your profit and every order ties back to a decision.
The real cost
“Switching over is too much work.”
The hard part was never switching. It's what you lose every month you don't. Every order placed without modeling it first. Every spreadsheet and folder of suppliers, POs and costs that never once shaped a decision — the most valuable data in your business, sitting dead while the decisions it could drive get left behind.
Done-for-you setup
And you don't lift a finger — we build it all for you, free.
You don't set anything up. Our team imports and links your entire operation — COGs, suppliers, purchase orders and shipments, all connected to your real sales — so you log in to a finished system that's already showing you the decisions behind your numbers. No spreadsheets. No migration. No setup month.
“This has completely transformed the way I operate my business. It's the thing I've always been looking for — for the first time I have full visibility into everything.”
Marcus T.6-figure FBA seller14-day free trial · no card to start
Stop guessing which order was the mistake.
See the decisions behind your numbers free for 14 days — with done-for-you setup. Walk away anytime, no card charged.
Transform my business→
We build your COGs for you · Cancel anytime
